Nomicpedia: Journal of Economics and Business Innovation

The Influence of Liquidity, Solvency, Profitability, and Activity on Stock Price of Telecommunication Companies on IDX

Abdullah Hanif Muthohhari — 2023-06-06

This research was conducted to determine simultaneously or partially the effect of liquidity, solvency, profitability, and activity on stock prices at telecommunications companies listed on the IDX in the 2019-2021 period. This research was conducted using a quantitative method using four independent variables which include liquidity represented by the current ratio, solvency represented by the debt-to-equity ratio, profitability represented by return on assets, and activity represented by total assets turnover, and used one dependent variable namely the stock price. The results obtained in this study are that simultaneously the independent variables influence the dependent variable. Partially, liquidity has a negative effect on stock prices, solvency has a positive effect on stock prices, profitability has no effect on stock prices, and activity has a positive effect on stock prices.

Pengaruh Kualitas Produk, Daya Tarik Iklan, dan Harga terhadap Keputusan Pembelian: Studi pada Konsumen Jasa Cetak di Surabaya

Hadyan Taris Pratama — 2023-09-29

In the era of intense business competition, particularly in the printing industry in Indonesia, especially in Surabaya, a profound understanding of the factors influencing purchasing decisions becomes crucial. This research, titled Analysis of the Influence of Product Quality, Advertising Appeal, and Price on Purchase Decisions, aims to present a holistic overview of the roles of product quality, advertising appeal, and price in shaping purchasing preferences in the printing service sector in the city of Surabaya. Using multiple linear regression analysis, this study details findings derived from carefully collected data from 110 respondents selected based on research needs. The results provide significant insights into the dominant roles of product quality and advertising appeal in shaping consumer purchasing behavior in the offset printing market in Surabaya. Although price remains a crucial consideration, interesting findings indicate the opposite (in this context, not showing statistical significance). Thus, this research not only delves into the depth of consumer behavior in the printing service industry but also provides practical insights for industry players seeking to enhance their marketing strategies. Conclusions and recommendations from this study are expected to be valuable guidance for anyone conducting further research or companies developing more effective and responsive marketing strategies to meet consumer needs and preferences.

Pengaruh Kualitas Pelayanan terhadap Loyalitas melalui Kepuasan Pengunjung Wisata Taman Ghanjaran Kabupaten Mojokerto

Muhammad Aqil Muhsin Al Romdany — 2023-09-30

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas melalui kepuasan pengunjung Taman Ghanjaran Kabupaten Mojokerto. Jenis data yang digunakan adalah data kuantitatif yang bersumber dari data primer melalui penyebaran kuesioner secara luring. Populasi dalam penelitian ini adalah pengunjung Taman Ghanjaran. Teknik pengambilan sampelnya menggunakan Accidental Sampling yang mana orang yang bertemu secara kebetulan dapat dijadikan sampel apabila dirasa orang yang ditemui secara kebetulan tersebut cocok sebagai sumber data. Data dianalisis menggunakan SEM-PLS dan dihitung dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan dan positif terhadap loyalitas. Kualitas pelayanan berpengaruh signifikan dan positif terhadap kepuasan pengunjung. Kepuasan pengunjung berpengaruh signifikan dan positif terhadap loyalitas. Oleh karena itu, BUMDes Ketapanrame sebagai pihak pengelola Wisata Taman Ghanjaran di Kabupaten Mojokerto harus selalu memperhatikan kualitas pelayanan yang diberikan kepada pengunjung Wisata Taman Ghanjaran untuk menjaga loyalitas pengunjung agar nantinya dapat berkunjung, kemudian meningkatkan kepuasan pengunjung dengan menyediakan fasilitas dan pelayanan yang memadai sehingga pengunjung merasa puas dengan pelayanan dari Wisata Taman Ghanjaran

Pengaruh Pengetahuan Kewirausahaan, Social Skill, dan Peluang Usaha terhadap Keberhasilan Usaha Angkringan

Arindita Akbarinasasi — 2023-09-30

There are many angkringan businesses in Sumberannyar Village, Paiton District, and Probolinggo Regency, which were originally rice stalls or coffee shops that have become angkringan businesses. The aim of the research itself is to find out and analyze whether entrepreneurial knowledge influences business success, whether social skills influence business success, whether business opportunities influence business success, and whether entrepreneurial knowledge, social skills, and joint (simultaneous) business opportunities influence business success. The research method uses quantitative methods with instrument test analysis tools, classical assumption tests, and multiple linear regression tests. The results of the research show that there is an influence of entrepreneurial knowledge on business success; there is an influence of social skills on business success; there is an influence of business opportunities on business success; and there is an influence of entrepreneurial knowledge, social skills, and business opportunities together (simultaneously) on business success.

Pengaruh Literasi Ekonomi terhadap Niat Berwirausha melalui Motivasi dan Self Efficacy sebagai Variabel Mediasi

Melliana Dian Anggista — 2023-09-30

In an era of high population growth and increasing unemployment, a deep understanding of entrepreneurship accompanied by motivation and self-confidence can influence individual intentions for entrepreneurship. This research aims to determine the effect of economic literacy on entrepreneurial intentions through motivation and self-efficacy as mediation with the Stimulus-Organism-Response approach in FEB Unesa students 2020-2021. Samples in this study were 284 students from 9 FEB Unesa study programs. The data analysis technique used in this study is the SEM approach and the PLS analysis equation model using WarpPLS software version 8.0. The research results showed that the economic literacy variable had a positive and significant effect on entrepreneurial intentions. Economic literacy variables have a positive and significant although weak impact on motivation. Economic literacy variables have a positive and significant effect on self-efficacy. Economic literacy variables positively and significantly affect entrepreneurial intentions through motivation. Economic literacy variables positively and significantly affect entrepreneurial intentions through self-efficacy. Economic literacy variables positively and significantly affect entrepreneurial intentions through motivation and self-efficacy.