Nomicpedia: Journal of Economics and Business Innovation https://journal.inspirasi.or.id/nomicpedia <p>Nomicpedia: Journal of Economics and Business Innovation is a platform which dedicate to academics, researchers, and practitioners to learn more and spread of the ideas on economics, business, management, and entrepreneurship. Nomicpedia published by Inspirasi Nusantara. Published twice a year, in Maret and September.</p> <p><strong>Nomicpedia</strong> is a peer-reviewed and open access platform which focuses on economics, business, management, and entrepreneurship. The aim of Nomicpedia is to be a authoritative source of information on it’s focuses.</p> <p>E- ISSN: <a href="http://u.lipi.go.id/1614070274" target="_blank" rel="noopener">2775-4774</a></p> <p> </p> en-US meisyaroh@gmail.com (Meisyaroh) hasnaning@gmail.com (Hasnaning Monica Aeraafi) Tue, 06 Jun 2023 00:00:00 +0700 OJS 3.2.1.2 http://blogs.law.harvard.edu/tech/rss 60 The Influence of Liquidity, Solvency, Profitability, and Activity on Stock Price of Telecommunication Companies on IDX https://journal.inspirasi.or.id/nomicpedia/article/view/205 <p>This research was conducted to determine simultaneously or partially the effect of liquidity, solvency, profitability, and activity on stock prices at telecommunications companies listed on the IDX in the 2019-2021 period. This research was conducted using a quantitative method using four independent variables which include liquidity represented by the current ratio, solvency represented by the debt-to-equity ratio, profitability represented by return on assets, and activity represented by total assets turnover, and used one dependent variable namely the stock price. The results obtained in this study are that simultaneously the independent variables influence the dependent variable. Partially, liquidity has a negative effect on stock prices, solvency has a positive effect on stock prices, profitability has no effect on stock prices, and activity has a positive effect on stock prices.</p> Abdullah Hanif Muthohhari, Eni Wuryani Copyright (c) 2023 https://journal.inspirasi.or.id/nomicpedia/article/view/205 Tue, 06 Jun 2023 00:00:00 +0700 Pengaruh Kualitas Produk, Daya Tarik Iklan, dan Harga terhadap Keputusan Pembelian: Studi pada Konsumen Jasa Cetak di Surabaya https://journal.inspirasi.or.id/nomicpedia/article/view/226 <p>In the era of intense business competition, particularly in the printing industry in Indonesia, especially in Surabaya, a profound understanding of the factors influencing purchasing decisions becomes crucial. This research, titled Analysis of the Influence of Product Quality, Advertising Appeal, and Price on Purchase Decisions, aims to present a holistic overview of the roles of product quality, advertising appeal, and price in shaping purchasing preferences in the printing service sector in the city of Surabaya. Using multiple linear regression analysis, this study details findings derived from carefully collected data from 110 respondents selected based on research needs. The results provide significant insights into the dominant roles of product quality and advertising appeal in shaping consumer purchasing behavior in the offset printing market in Surabaya. Although price remains a crucial consideration, interesting findings indicate the opposite (in this context, not showing statistical significance). Thus, this research not only delves into the depth of consumer behavior in the printing service industry but also provides practical insights for industry players seeking to enhance their marketing strategies. Conclusions and recommendations from this study are expected to be valuable guidance for anyone conducting further research or companies developing more effective and responsive marketing strategies to meet consumer needs and preferences.</p> Hadyan Taris Pratama, Yessy Artanti Copyright (c) 2024 https://journal.inspirasi.or.id/nomicpedia/article/view/226 Fri, 29 Sep 2023 00:00:00 +0700 Pengaruh Kualitas Pelayanan terhadap Loyalitas melalui Kepuasan Pengunjung Wisata Taman Ghanjaran Kabupaten Mojokerto https://journal.inspirasi.or.id/nomicpedia/article/view/231 <p>Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas melalui kepuasan pengunjung Taman Ghanjaran Kabupaten Mojokerto. Jenis data yang digunakan adalah data kuantitatif yang bersumber dari data primer melalui penyebaran kuesioner secara luring. Populasi dalam penelitian ini adalah pengunjung Taman Ghanjaran. Teknik pengambilan sampelnya menggunakan Accidental Sampling yang mana orang yang bertemu secara kebetulan dapat dijadikan sampel apabila dirasa orang yang ditemui secara kebetulan tersebut cocok sebagai sumber data. Data dianalisis menggunakan SEM-PLS dan dihitung dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan dan positif terhadap loyalitas. Kualitas pelayanan berpengaruh signifikan dan positif terhadap kepuasan pengunjung. Kepuasan pengunjung berpengaruh signifikan dan positif terhadap loyalitas. Oleh karena itu, BUMDes Ketapanrame sebagai pihak pengelola Wisata Taman Ghanjaran di Kabupaten Mojokerto harus selalu memperhatikan kualitas pelayanan yang diberikan kepada pengunjung Wisata Taman Ghanjaran untuk menjaga loyalitas pengunjung agar nantinya dapat berkunjung, kemudian meningkatkan kepuasan pengunjung dengan menyediakan fasilitas dan pelayanan yang memadai sehingga pengunjung merasa puas dengan pelayanan dari Wisata Taman Ghanjaran</p> Muhammad Aqil Muhsin Al Romdany, Sri Setyo Iriani Copyright (c) 2024 https://journal.inspirasi.or.id/nomicpedia/article/view/231 Sat, 30 Sep 2023 00:00:00 +0700