Nomicpedia: Journal of Economics and Business Innovation https://journal.inspirasi.or.id/nomicpedia <p>Nomicpedia: Journal of Economics and Business Innovation is a platform which dedicate to academics, researchers, and practitioners to learn more and spread of the ideas on economics, business, management, and entrepreneurship. Nomicpedia published by Inspirasi Nusantara. Published twice a year, in Maret and September.</p> <p><strong>Nomicpedia</strong> is a peer-reviewed and open access platform which focuses on economics, business, management, and entrepreneurship. The aim of Nomicpedia is to be a authoritative source of information on it’s focuses.</p> <p>E- ISSN: <a href="http://u.lipi.go.id/1614070274" target="_blank" rel="noopener">2775-4774</a></p> <p> </p> en-US meisyaroh@gmail.com (Meisyaroh) hasnaning@gmail.com (Hasnaning Monica Aeraafi) Mon, 12 Sep 2022 08:22:50 +0000 OJS 3.2.1.2 http://blogs.law.harvard.edu/tech/rss 60 Analisis Perilaku Konsumen di Indonesia Selama Pandemi Covid-19 https://journal.inspirasi.or.id/nomicpedia/article/view/147 <p><em>The Covid-19 pandemic has had an impact on various fields of human life, including the economy. Consumer behavior is something related to consumer activities starting from searching to purchasing decisions. Of course, the Covid-19 pandemic greatly affects consumer behavior patterns, especially in the aspect of purchasing goods and services. This study aims to determine changes in consumer behavior in the era of the Covid-19 pandemic. This research is a qualitative research with the method of literature review. Data collection techniques are analyzing important information by means of data reduction, data display, and drawing conclusions so as to get an overview of the conclusions regarding the study of literature to be developed in this research. The data analysis used is a systematic literature review technique. The results show that consumer behavior in Indonesia has changed during the Covid-19 pandemic. First, there was panic buying at the start of the Covid-19 pandemic. Second, people are increasingly concerned about health, resulting in an increase in purchasing health products such as masks, multivitamins, medicines, and hand sanitizers as primary goods. Third, people are starting to switch to shopping online to avoid the transmission of Covid-19 in public places. Fourth, people are starting to switch to using e-wallet or digital wallets in the purchase transaction process because it is more practical, safe, fast, and in accordance with health protocols during the Covid-19 pandemic.</em></p> Wahyu Lestari, Dian Isnawati, Alvinndo Ichwan Jati Copyright (c) 2022 https://journal.inspirasi.or.id/nomicpedia/article/view/147 Mon, 12 Sep 2022 00:00:00 +0000 Analisis Data Panel Pengaruh Indeks Pembangunan Manusia dan Produk Domestik Regional Bruto terhadap Kemiskinan di Kabupaten atau Kota Provinsi Jawa Tengah Tahun 2011 – 2015 https://journal.inspirasi.or.id/nomicpedia/article/view/148 <p><em>This writing is structured to determine the influence that exists on HDI and GRDP on poverty in 35 districts/cities in Central Java Province for the period 2011 – 2015. The sampling technique used in this paper is purposive sampling with secondary data types obtained from the official website of the Indonesian National Agency for Research. Center for Statistics. The data analysis technique used is panel data regression analysis using the Common Effects Model (CEM), Fixed Effects Model (FEM), and Random Effects Model (REM). The results of the analysis show that the panel data regression model that fits the data collection is the Random Effects Model (REM) with HDI and GRDP having a significant effect on poverty in districts/cities of Central Java Province in 2011 - 2015.</em></p> Stevani Siburian, Fildzah Aptanta Henanda Sari Copyright (c) 2022 https://journal.inspirasi.or.id/nomicpedia/article/view/148 Mon, 12 Sep 2022 00:00:00 +0000 Pengaruh Job Satisfaction dan Work Family Conflict terhadap Turnover Intention dan Komitmen Organisasi https://journal.inspirasi.or.id/nomicpedia/article/view/169 <p><em>The study used a library research method involving several previous research journals. Organizations in Indonesia face a high level of competition between business entities. To overcome this, organizations need to prepare human resources properly. Demand and intense competition in the market make it difficult for organizations to find the right type of employees. This shortage of human resources must be taken into account by the organization of employees who contribute to the company. On the other hand, organizations want their employees to be involved in the organization and work. Organizations always feel the intention to rotate because of factors that affect employees, making them feel inferior and comfortable continuing to work in the organization. Work-family conflict is one aspect that affects the willingness of employees to leave the company where they work</em></p> Danu Digdo Wicaksono Copyright (c) 2022 https://journal.inspirasi.or.id/nomicpedia/article/view/169 Mon, 12 Sep 2022 00:00:00 +0000 Pengaruh Brand Image, Lokasi, dan Store Atmosphere terhadap Niat Beli Ulang pada Pelanggan Indomaret di Wilayah Surabaya https://journal.inspirasi.or.id/nomicpedia/article/view/170 <p><em>Although retails for supermarkets and hypermarkets have declined, convenience store type retails have experienced growth and continues to expand throughout Indonesia. Convenience stores are the growing type of retail in Indonesia. The convenience store has not only grown in big cities, but convenience store has begun to succeed in small cities to remote areas close to the residential population. There are a number of minimarket brands in Indonesia, but the two most famous are Indomaret and Alfamart. Even though Indomaret has the most outlets, Alfamart was ranked first in the Top Brand Index (TBI) from 2017 to 2019. This study aims to analyze and discuss the effect of brand image, location, and store atmosphere on repurchase intention for Indomaret’s customers in Surabaya. This study used 220 respondents with non-probability sampling techniques and the method used was snowball sampling. The data collection method is done by distributing questionnaires online. The data analysis technique used in this study is the multiple linear regression analysis techniques. The results found that brand image and store atmosphere had a positive effect on repurchase intention. While location does have not a positive effect on repurchase intention. The results of this study suggest Indomaret and other types of this retail pay attention to the brand image and store atmosphere of their business to increase the repurchase intention of the convenience store</em></p> I Wayan Eka Suardyana, Monika Tiarawati Copyright (c) 2022 https://journal.inspirasi.or.id/nomicpedia/article/view/170 Tue, 13 Sep 2022 00:00:00 +0000